The Ask Dr. Discovery project is an intuitive, user-friendly smartphone app that encourages museum visitors to engage deeply with museum content by posing questions to a virtual scientist-astronaut called Dr. Discovery (Dr. D), who provides answers and fun mini-challenges. The questions that visitors ask Dr. D are gathered anonymously in a large database. An analytics system analyzes the data and provides continuous evaluation data to museum staff, helping them make just-in-time tweaks (or longer-term changes) to exhibits and content as current events and visitor needs and interests change. By enhancing the visitor experience and improving museum access to data for evaluation and data-driven decision-making, Ask Dr. Discovery has both a direct and indirect impact on museums and visitors of all types.